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Privacy Policy

Effective Date: 02/13/2026

Alpha1 Personal Training (“we,” “our,” or “us”) operates the website www.alpha1personaltraining.com and related services (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, use our services, enroll in programs, or communicate with us, including via SMS/text messaging. This policy also includes important information about your choices and rights concerning your information.

By using the Site or providing information to us, you agree to the terms of this Privacy Policy. If you do not agree with this policy, please do not use the Site or provide your personal information.

  1. Information We Collect

We may collect personal information from you in the following ways:

  1. Personal Information You Provide Directly
  • Full name
  • Contact information (email, phone number, physical address)
  • Date of birth
  • Billing/payment information
  • Communication preferences (including SMS consent)
  • Any other information you voluntarily submit (e.g., intake forms, surveys)
  1. Automatically Collected Information

We may automatically collect certain technical information when you visit or interact with the Site, including:

  • IP address
  • Browser type and version
  • Device identifiers
  • Pages visited and links clicked
  • Cookies and similar tracking technologies

The information we collect helps us understand how visitors use the Site and improves user experience.

  1. How We Use Your Information

We use personal information for the following business and operational purposes:

  • To process and confirm appointments and memberships
  • To deliver fitness, training, and wellness services
  • To communicate with you regarding your account or services
  • To send appointment confirmations, reminders, and updates
  • To send SMS/text messages where you have opted in
  • To respond to inquiries and provide customer support
  • To customize and improve our services and user experience
  • To prevent fraud and ensure Site security
  • To comply with legal and regulatory obligations

We will not use your personal information for purposes other than those described in this Privacy Policy unless you have consented to such use.

  1. SMS / Text Messaging Communications (A2P Compliance)

By opting in to receive SMS/text messages from Alpha1 Personal Training, you agree to receive messages as described below:

SMS Use Cases:
Text messages may include appointment confirmations, schedule reminders, training updates, promotional messages (if consent is provided), and other service-related notifications.

Consent & Opt-In:
You give express consent to receive SMS messages when you provide your mobile number and opt in through online forms, membership paperwork, or digital consent mechanisms.

SMS consent is not shared with third parties for marketing purposes.

Message Frequency:
Message frequency may vary based on your activities and communication preferences.

Rates:
Message and data rates may apply from your wireless provider.

Opt-Out:
You may opt out at any time by replying STOP to any message you receive from us. After sending STOP, you will not receive further SMS messages (except confirmation of your opt-out).

Help:
For assistance, reply HELP or contact customer support using the information below.

Non-Sharing of SMS Information:
We do not sell or share your mobile phone number or SMS opt-in information with third parties for marketing or promotional purposes. We may share this information with service providers that assist in delivering SMS messages on our behalf.

  1. Legal Bases for Processing (Where Applicable)

Where required by applicable law, we process your personal information based on:

  • Your consent
  • The performance of a contract with you
  • Legal obligations
  • Legitimate business interests (e.g., improving services, preventing fraud)
  1. Cookies and Tracking Technologies

We and our service providers use cookies and similar technologies to:

  • Enable website functionality
  • Analyze website usage and performance
  • Remember user preferences
  • Provide tailored content

You may control cookies through your browser settings. Disabling cookies may limit certain Site features.

  1. Disclosure of Information

We do not sell, rent, or lease your personal information to third parties. We may share personal information:

  • With service providers who assist us (e.g., payment processors, website hosting, SMS services)
  • To comply with legal obligations, such as subpoenas or court orders
  • To enforce our Terms of Service
  • To protect the rights, safety, or property of Alpha1 or others
  1. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, and reporting obligations. SMS opt-in records may be retained to demonstrate compliance.

  1. Security of Your Information

We use administrative, technical, and physical safeguards designed to protect your personal information. However, no security system is infallible, and we cannot guarantee absolute security.

  1. Children’s Privacy

Our Site and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that personal information from a child under 13 has been collected, we will take steps to delete it.

  1. Your Privacy Rights

Depending on your jurisdiction, you may have certain choices and rights regarding your personal information, including:

  • Accessing and updating your personal information
  • Requesting deletion or restriction of processing
  • Withdrawing consent for processing where consent is the legal basis
  • Opting out of marketing communications

To exercise these rights, contact us using the information in Section 14.

  1. International Data Transfers

If you access our Site from outside the United States, your information may be transferred to, stored, and processed in the United States.

  1. Changes to This Privacy Policy

We may update this policy periodically. The updated version will be posted on the Site with the revised effective date.

  1. Contact Information

If you have any questions about this Privacy Policy or your data, you can contact us at:

Alpha1 Personal Training – Main Contact
Email: info@alpha1personaltraining.com
Phone: 952-997-9753

Locations:

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